Yerba Mate Argentina

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Yerba mate in Asia

New markets | 11/06/2015

Yerba mate has great potential in Asia,” said the ambassador in Vietnam.
The diplomat visited the stand of Yerba Mate Argentina participating in one of the most important fairs of infusions in the city of Ho Chi Minh.
“Yerba mate has great potential in Asia,” said yesterday the Argentine ambassador to Vietnam, Claudio Gutiérrez, after his visit to the promotional stand of “Yerba Mate Argentina” that INYM mounted at the “Tea & Cofee World Cup “in the city of Ho Chi Minh.
The fair is considered one of the most important exhibitions for the sector .Participan infusions over 140 countries; including Argentina with our national infusion. The expo began yesterday and ends tomorrow.
The INYM mounted a stand of 54 square meters where, in addition to promote the consumption of generic product, it is easier for companies in the sector the opportunity to participate in the event. In this case, the delegation accompanying the company Kraus, with broad experience in export of organic yerba mate.
As was already seen in other fairs, yerba mate is gaining more and more place in the world market for infusions thanks to its excellent nutritional properties, health benefits provided by the intake of its infusion and flexibility on ways to consuming. “People really liked and wanted more when we were tasting,” said Ambassador Gutierrez. The diplomat considered that the key to insert the yerba mate in these markets will in choosing the appropriate distribution channels and pinpoint the consuming public. “The format is the mate cocido that will surely result in Vietnam,” he enthused.
Directors are present INYM Esteban Fridlmeier (representative of the Government of Corrientes) and Ramiro Lopez (representing dryers), who carry forward one of the actions outlined in the Strategic Plan for Yerbatero Sector: achieve global product positioning and assistance export.
As in other promotional missions, participation INYM materialized from management and collaboration of the Ministry of Agriculture, Livestock and Fisheries of the Nation, through its PROARGEX program, promotion of agrifood exports.
On the opening day, the stand was visited by many fairgoers, all related to the field of herbal teas, which you were very interested in the product; not only in order to use it to make mate tea or “mate tea” as it is called in the world, but also as an ingredient or part of other tea blends, now very popular in the area.


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