The yerba mate from the Argentine northeast within everyone's reach
The activity, with free admission, will take place on Saturday 26 and Sunday 27 August 2023.
There is a month left for the MATEAR fair to take place in the Ocre Room of La Rural in the city of Buenos Aires. The activity, with free admission, will take place on Saturday 26 and Sunday 27 August 2023, brings thousands of visitors from all over the country and the world in each of its editions. This year, the exclusive mate and yerba mate event will bring together variety, versatility and innovation.
There is a lot of expectation about the fair since the public constantly shows interest in the activity. This was demonstrated at the Caminos y Sabores fair, which took place at the beginning of July, where visitors learned about MATEAR through informative talks.
Each edition of the MATEAR fair brings together a large number of entrepreneurs and businessmen from all over the country who take advantage of the opportunity to show the variety of their products and -above all- to position their brands.
One point that stands out in the last editions of the fair is that in addition to the brands that have been in the market for decades, there are also young people who are encouraged to innovate with yerba mate.