The Producers Cooperative of Yerba Mate de Santo Pipó, presented “Piporé Sublime”, for more durable mateadas, with thicker cutting leaves, less dust and less sticks.
“The yerba mate consumer has become more demanding and asks for quality in the product and seeks new consumer experiences. Piporé echoed this new trend and as a result of an exhaustive work launches a new milling, “said Julieta Pierri, Marketing Manager of Piporé.
The new product was presented by the ambassador of the brand, Ingrid Grudke
Producers of Yerba Mate de Santo Pipó SCL is a cooperative of yerbateros born in 1930 and created by a group of Swiss immigrants who settled in the town of Santo Pipó, Misiones.